NYPS World Pricing Excellence Awards 2020

The NYPS World Pricing Excellence Awards are back! 


The NYPS World Pricing Excellence Awards 20 powered by pricefx is the only platform that recognizes the most innovative and pioneering work done in the field of pricing and honors those professionals who strive for pricing excellence across the globe.

The Awards highlights the tireless effort put in by the brightest minds and companies who are advancing and transforming pricing globally.

WHEN: Date: Thursday, 17th September 2020
WHERE: Park Inn by Radisson Amsterdam City West, The Netherlands
WHAT: A gala awards night, with live performance dinner, drinks, and music!

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2020 Awards Categories

Pricing-driven Value Generation

Measurable bottom-line impact through pricing and/or revenue mgmt. measures.

Innovative Pricing Approaches

Successful introduction and migration towards a (more) sophisticated pricing logic.

Transformative Digital Pricing

Best use of digital tools for a (more) sophisticated pricing approach.

Market-driven Pricing

Successful application of psychological/ behavioural insights and methods for pricing.

Pricing – Positioning Integration

Effective and successful integration of pricing with the overall positioning strategy at the brand / company level.

Best Pricing Enablement Story

Best use of methods for pricing capability enhancement and company transformation (Change Mgmt.)

2020 Awards Jury

2020 NYPS World Pricing Excellence Awards Sponsors

Title Sponsor

Established in 2011 in Germany, Pricefx is the global leader in SaaS pricing software, offering a comprehensive suite of solutions that are fast to implement, easy to use, and flexibly adapt to any business need.

Pricefx delivers a complete price optimization and management platform based on native cloud architecture, to power pricing Insights, Definitions, and Realization. Their innovative solution works for both B2B and B2C enterprises of any size, industry, around the world. Pricefx’s business model is entirely based on the satisfaction and loyalty of its customers. Today, Pricefx delivers Passion for Pricing to more than 95 customers in more than 37 countries worldwide.


Category Sponsor

Stratence Partners proposes a unique 360º approach for Consulting, Systems and Outsourcing services.

With 22+ years of experience, 800+ successful Projects in most Industries and a recognized expertise in Strategic Optimization, Commercial Efficiency and Pricing Excellence, we partner with Organizations, worldwide, to capture tangible quick-wins and long-term sustainable results.


2020 Process Advisor

Prof. Spiros Gounaris, PhD, Professor of Marketing, University of Strathclyde, UK

Professor Gounaris is member of staff of the Department of Marketing of the University of Strathclyde since 2012. Before 2012, he was an Associate Professor of Marketing in the Department of Marketing & Communication of the Athens University of Economics & Business since 1997, when he started his academic career.

He is Member of the European Marketing Academy (EMAC) since 1993 and Elected Vice President for Corporate Relations (2016-2019), a Founding Member of the Greek Marketing Academy, member of the European Marketing Confederation Academic Board, while seating on the editorial board of the Industrial Marketing Management Journal and the Journal of Service Research. Recently he has also been appointed Associate Editor for the European Journal of Marketing.

2019 Winners!

2019 Awards Video