EJ Bouter

Global Pricing Director
Sandvik Mining & Rock Technology

EJ is a seasoned commercial leader, running value sales and pricing programs and operations across all continents for 20 years. He has set up and managed global pricing departments for multinationals.

At Sandvik Mining & Rock Technology, EJ holds global responsibility for all pricing (equipment, aftermarket, automation and service). He has replaced cost+ with market value pricing and he leads the global value sales program. He reports into the CEO management team.

EJ holds a Master degree in financial econometrics at Erasmus University. He is author of “Pricing: The Third Business Skill” (2013). His book shows how to optimize pricing and build the pricing function. It is available for order on Amazon.