Alyona Nikitchenko

Senior Director Global Commercial Planning

Alyona has 20 years of international leadership in commercial marketing, pricing & merchandising, revenue management and value generation across traditional retail, direct selling and omni-channel companies.

At Oriflame Cosmetics, Alyona holds global responsibility for commercial planning areas focusing on commercial strategies, product portfolio management, pricing & merchandising, global demand forecasting and IT solutions for marketing campaign planning, pricing, forecasting and multi-channel content management.