Lars Winking

Vice President Marketing, Business Solutions
Sky Deutschland

Lars Winking (MBA) is the Vice President Marketing B2B at Sky Deutschland Fernsehen in Munich, one of Germany’s leading Media Companies. In this Role, he is responsible for Marketing all Sports and Entertainment Products of Sky to the out-of-home Market in Germany and Austria, aiming at Lead Generation and Customer Retention.

Lars looks back on a multi-year Career in Telecommunications and Media when leading Teams in Marketing, Product Management and Pricing at Siemens Mobile, SonyEricsson and now Sky. In addition, he is a Lecturer for Marketing Strategy within Munich Business School’s MBA General Management Program since 2011.