The NYPS World 18 took place from 18 – 20 April at the Sana Metropolitan Hotel in Lisbon Portugal. The event was the biggest till date with over 160 attendees, 50 speakers and 8 sponsors, firmly establishing itself as the biggest pricing conference in Europe & Asia. Senior pricing, revenue, commercial and marketing experts gathered across the 3 days and discussed important concepts like the value pricing journey, ‘Glocal’ pricing, analytics, change management and many more important concepts which defined NYPS as the place to go for in-depth pricing insights.